by las Indias
Postcards were created in Austria for first time in 1869 but its «golden age» started with the Paris Universal exhibition of 1900. When tens of thousands of visitors from the whole world arrived to Paris, postcards illustrated with all kind of modern wonders and monuments were waiting for them. Among them, a few images of the phalansteries and the famous Guise’s Familistere, the most successful social experiment of the time and the most remarkable edification of communitarism since the Antiquity. Even if Fourierism was a cooperative movement, not a communal one, we could say it was the first image of an intentional community recorded in a postcard.
Familistere de Guise. Postcard sent in 1900 part of our collection. The Familistère was created in 1858 by famous Fourierist activist and innovator Jean Baptiste Andre Godin. It endured as a worker’s cooperative until 1968.
Ten years later, postcards already were an usual media for promoting «advanced ideas», specially of those groups and movements with a transnational aim, as Esperanto… and communitarism. Only few months after the birth of Degania, the first kibbutz, they produced their first postcard. In the one we have in our dining room wall, you still can recognize the young faces -all of them were around 20 years old- of the founders of the first egalitarian community of the twentieth century. It probably was the first photographic image of a living egalitarian community ever seen in Europe. Since then, Degania and dozens of other egalitarian Israeli kibbutzim made hundreds of them. You could explain the rise, trouble, differences and decay of the kibbutz movement just with them, covering decades of history.
Postcard of the 1909 Universal Congress of Esperanto in Barcelona.
Postcard sent from Degania, the first kibbutz, in 1910 after the first crop, also in our collection.
When we moved back to Madrid in 2015 we decided to get back to this tradition, making postcards a media for recording and sharing our own history as a community. We made then our first one and we sent it during the New Year celebration. The picture chosen was very symbolic: it was shot during the presentation of «The book of Community» in Gijón, an industrial town in the North of Spain and in the back you can see a gigantic reproduction of «Il quarto stato », the painting that has been «the» symbol of the worker’s movement in the twentieth century. We got the idea of adding to it a present. So, we prepared a web page optimized for smartphones with an electronic edition some of our books and we added a QR code in order to allow the receivers to easily download them in their cell phones.
Postcard send by us at the end of 2015 during the new year’s celebrations of 2016
This year we made a second postcard. But, what was the image of the year? We made a lot of things during 2016: we published «The Communard’s Manifesto» and a book of readings, Caro became the first communard accepting a political responsibility in a national government since the seventies, our workers cooperative grew until 40 people and with them we made beer and for first time we successfully crowdfunded a project, we made a lot of activism, we also made new products and customers in the midst of the Spanish economic crisis… But the picture we choose was not related to any of this good news, nor it was as beautiful as the one in 2015. It was shot in Madrid’s airport very early in the morning, our eyes were almost closed but we were specially happy because it was the day Caro came back to Madrid from Buenos Aires to celebrate with the rest of us our 14th anniversary as a community. We added a QR code too, it has became a tradition.
Postcard send by us at the end of 2016 during the new year’s celebrations of this year
As the postcards of Fourierist, kibbutznik or Esperanto propagandist, our postcards crossed the world and got into the houses of hundreds of friends an image of other possible way of living during a very troubled year. Many of them sent us back pictures of our postcards framed and exhibited in a wall of their homes. It meant a lot to them and to us. In a world of instantaneous massive free media, postcards are slow, small scale and low cost, nobody will expect anything great from them, won’t they? But they also are personal and full of meaning and ours is a movement focused in persons and full of meaningfulness.
Wouldn’t it be beautiful if we start a regular correspondence between communities and between every community and their friends with postcards of our own creation? Will it not be empowering to spread the world with meaningful letters and images telling of our way of live, values and aesthetics?